Last updated: October 23, 2026
Privacy Policy
DemaFora Health
Effective date: [EFFECTIVE DATE]
Last updated: [LAST UPDATED DATE]
This Privacy Policy explains how [LEGAL ENTITY NAME] ("DemaFora Health," "DemaFora," "we," "us," or "our") collects, uses, and shares information when you visit our websites, demaforahim.com and demaforaher.com (together, the "Sites"), or join our waitlist.
Please read this first — two different kinds of information. DemaFora Health is a cash-pay telehealth membership brand. DemaFora does not practice medicine. Medical care is provided by independent, licensed clinicians in Elite Care Health, using a technology platform operated by Karpa Health. That means your information is handled in two separate places:
| Website information | Health information (PHI) | |
|---|---|---|
| What it is | Name, email address (waitlist), and standard cookie, device, and analytics data from our Sites | Medical intake answers, health history, lab results, prescriptions, clinician notes, and communications with your care team |
| Where it's collected | demaforahim.com and demaforaher.com | Intake (start.demaforahim.com / start.demaforaher.com), operated on Karpa Health's platform |
| Who is responsible | DemaFora (this Privacy Policy) | Elite Care Health and its service providers, including Karpa Health, under HIPAA and the Elite Care Health Notice of Privacy Practices |
This Privacy Policy covers website information. Your health information is protected under the HIPAA Notice of Privacy Practices of Elite Care Health, available at [LINK TO HIPAA NOTICE].
1. Information we collect on our Sites
Information you give us
- Waitlist sign-up: your name and email address.
- Messages to us: if you contact us at [SUPPORT EMAIL] or [SUPPORT PHONE], we receive whatever you choose to include. Please do not send us health information through our general support channels — health questions should go to your care team.
Information collected automatically
When you visit our Sites, we and our service providers may automatically collect:
- Device and browser information (such as browser type, operating system, and device type)
- IP address and approximate location derived from it (such as city or state)
- Pages viewed, links clicked, referring website, and time spent on the Sites
- Cookie and similar identifiers (see Section 4)
What we do not collect on our Sites
DemaFora's Sites do not ask for medical history, symptoms, medications, lab results, insurance, or other health information. Those are collected only within the intake on Karpa Health's platform on behalf of Elite Care Health.
2. How we use website information
We use website information to:
- Add you to our waitlist and tell you when our programs are available in your area
- Send you updates and marketing emails (you can unsubscribe at any time)
- Respond to your questions and requests
- Operate, maintain, secure, and improve our Sites
- Understand how visitors use our Sites and measure the performance of our advertising
- Comply with law and protect our rights and the safety of our users
3. How we share website information
We do not sell your name or email address for money. We may share website information with:
- Service providers that help us run our Sites and communications (for example, hosting, email delivery, and analytics providers), under contracts limiting their use of the data
- Advertising and analytics partners through cookies and pixels, as described in Section 4
- Karpa Health and Elite Care Health, if you choose to begin intake or membership, to the extent needed to connect your waitlist sign-up to your account [COUNSEL TO CONFIRM DATA FLOW]
- Legal and safety reasons: to comply with law, respond to lawful requests, or protect rights, property, or safety
- Business transfers: in connection with a merger, acquisition, financing, or sale of assets, subject to this Privacy Policy
4. Cookies, analytics, and advertising pixels
We use cookies, pixels, and similar technologies on our Sites to make them work, understand usage, and measure and personalize advertising.
- Essential cookies keep the Sites working and secure.
- Analytics tools help us understand how visitors use our Sites. [LIST ANALYTICS PROVIDERS, e.g., Google Analytics]
- Advertising pixels. We may use advertising technologies from companies such as Meta (Facebook/Instagram), TikTok, and Google on our public marketing Sites. These tools may collect information such as your IP address, device identifiers, and the pages you visit on our Sites, and may be used to measure ad performance and show you DemaFora ads on other sites and apps.
No health information goes to ad platforms. We do not place advertising pixels on the intake (start.) pages, and we do not share protected health information with advertising platforms. We configure our tools to avoid sending information about the specific health programs you view in a way that identifies you. [COUNSEL/ENGINEERING TO CONFIRM PIXEL CONFIGURATION AND PAGE SCOPE]
Your choices:
- Manage cookies through [COOKIE PREFERENCES LINK/BANNER] and through your browser settings.
- Opt out of targeted advertising through the "Your Privacy Choices" / "Do Not Sell or Share My Personal Information" link at [LINK].
- Global Privacy Control (GPC): we treat a GPC signal from your browser as a valid request to opt out of the "sale" or "sharing" of your personal information and of targeted advertising for that browser.
- Industry opt-out tools such as those offered by the Digital Advertising Alliance and Network Advertising Initiative.
5. Your privacy rights
Depending on where you live (for example, California, Colorado, Connecticut, Virginia, Washington, and other states with consumer privacy laws), you may have the right to:
- Know / access the personal information we have about you
- Correct inaccurate personal information
- Delete personal information
- Opt out of the sale or sharing of personal information and of targeted advertising
- Limit the use of sensitive personal information (where applicable)
- Appeal our decision on your request
- Not be discriminated against for exercising your rights
Consumer health data laws. Some states (such as Washington's My Health My Data Act and Nevada's similar law) regulate "consumer health data," which can include some information outside HIPAA. [COUNSEL TO ASSESS WHETHER A SEPARATE CONSUMER HEALTH DATA PRIVACY POLICY IS REQUIRED.]
California residents. In the past 12 months we may have collected these categories of personal information: identifiers (name, email, IP address, cookie IDs); internet or network activity; and approximate geolocation. Purposes and recipients are described in Sections 2–4. We may "share" identifiers and internet activity with advertising partners for cross-context behavioral advertising; you can opt out as described above. We do not knowingly sell or share personal information of consumers under 16. [COUNSEL TO CONFIRM CCPA CATEGORIES AND RETENTION PERIODS.]
How to make a request: email [PRIVACY EMAIL] or call [SUPPORT PHONE] or use [WEB FORM LINK]. We will verify your request using information you provide (such as confirming your email address). You may use an authorized agent, subject to verification. If we deny your request, you may appeal by replying to our decision or emailing [PRIVACY EMAIL] with "Appeal" in the subject line.
Requests about your health information (medical records, prescriptions, etc.) should go to Elite Care Health as described in its Notice of Privacy Practices.
6. Marketing emails
You can unsubscribe from marketing emails using the link in any message. We may still send you non-marketing messages about your account or requests.
7. Children
Our Sites and services are intended only for adults 18 and older. We do not knowingly collect personal information from anyone under 18. If you believe a minor has provided us information, contact [PRIVACY EMAIL] and we will delete it.
8. Data security
We use reasonable administrative, technical, and physical safeguards designed to protect website information. No method of transmission or storage is completely secure, and we cannot guarantee absolute security.
9. Data retention
We keep website information for as long as needed for the purposes described above — for example, while you remain on our waitlist or subscribed to emails — and as required by law. [RETENTION PERIODS TO BE CONFIRMED]
10. Third-party sites
Our Sites may link to the intake on Karpa Health's platform, and may link to other websites. Those sites are governed by their own privacy policies and notices.
11. Changes to this Privacy Policy
We may update this Privacy Policy from time to time. We will post the updated version with a new "Last updated" date and, where required, notify you of material changes.
12. Contact us
[LEGAL ENTITY NAME] (DemaFora Health) [MAILING ADDRESS] Email: [PRIVACY EMAIL] / [SUPPORT EMAIL] Phone: [SUPPORT PHONE]